Fair-T is a new exciting ethical fashion brand specialising in Fairtrade certified T-shirts.  Set-up in 2014 by Naomi Wilde, a BSc Fashion and Textiles Retailing graduate from the University of Manchester, the brand launched after Naomi won first place in the Business category for the 2013 Venture Further Awards.


Venture Further is the Manchester Enterprise Centre’s competition looking to find the next big start-up from the University of Manchester. Students and recent alumni are invited to submit a business proposal to be judged by a panel of enterprise and business expert. Successful entries had the chance to win a £10,000 cash prize to ensure their business gets off the ground. As well as the cash prize the competition entrants had the opportunity to receive expert advice on their start-up ideas. For Naomi this came via Tariq Marfani who was the President of the TiE UK North chapter. TiE (The Indus Entrepreneurs) was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. TiE’s focus is on generating and nurturing the next generation of entrepreneurs. Following a successful mentoring phase, Naomi and Tariq went into partnership to launch the Fair-T brand which has subsequently expanded from a Fairtrade cotton product range, to other sustainable ethical textiles such as recycled bamboo, recycled plastic bottles and organic cotton.


The team behind the brand are known as being adrenaline junkies that love travelling and tackle issues face on. Therefore, many of their designs are influenced by their own life experiences and issues that are current in the media.

They really care about the conditions the clothes are made in so they’ve generated a clear, transparent supply chain, which is all certified by the Fairtrade Foundation and is made using no blood, no sweat and no tears!

Fair-T wants to provide high quality ethical fashion at an affordable price however we will never compromise on quality. So go on… take a look at our quirky prints inspired by travelling on organic, fairtrade, bamboo and even T-shirts made from old coke bottles!


Utilising the Fairtrade approved Esteam factory in India we can produce bespoke orders for brands and companies wanting to offer more ethical practices.


For more information or to purchase goods, please visit https://www.welovelinen.com/clothing-c111

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